We are TReGo
TReGo started as an academic graduation project, build out of frustration of wanting to ride a bike but needing a car. Ofir Yadan is the inventor of the TReGo Trolley and as an avid cyclist, always saw the bike itself as part of the solution. He created a new product that upgrades our bikes in seconds to enable us to carry. The most practical way to do more with our bikes.
The TReGo trolley has already had its fair share of success: wining several academic awards and receiving hundreds of worldwide inquiries and support mails. The overwhelming interest in the TReGo project encouraged Ofir to continue with the developments. Some three years later and countless nights and prototypes perfecting the Trolley, we are proud to have this Utility Bike innovation ready for market introduction today.
Where are we today?
As the world becomes urbanized, oil prices rise and climate change starts taking its toll on our environment, It is time for smart urban solutions.
The use of cars in cities is known to be a crucial problem- traffic jams, noise and air pollution, accidents, space consumption. The consequences for the environment and the inhabitants are immense. That is why more and more developed cities close their gates to cars encouraging environmental friendly transportation means.
We believe new products must have a holistic approach, taking different sustainable aspects into account. We should focus on optimizing environmental production and usage costs. We must consider behavioral education, along with ensuring space and cost effectiveness.
We are promoting an active lifestyle and want you to ride YOUR bike more often. TReGo was invented out of frustration of wanting to ride a bike but needing a car to transport heavy items. Our goal was to design a product that would upgrade the bike you already own and make your riding experience so enjoyably that you don't want or have to use your car.
Our aim with TReGo is to create a wide solution for urban commuters. We have an innovation that answers the challenge of carrying goods with and without the bike, is compatible with existing bikes and is small enough to be stored in-house. We believe only a broad solution can be a real alternative for cars in cities.
Now we have the practical solution that will redefine the way you will use YOUR bike. No need to own a big & expensive cargo-bike, just upgrade YOUR bike and carry whatever you want.
Ofir is an industrial designer, graduated from Bezalel Academy, where the idea of TreGo was born. Since his graduation Ofir worked in a design studio and kept on developing the TreGo project until he decided to dedicate all of his time to make sure TreGo will be available for riders all over the globe.
Ofir is an avid cyclist who believes cycling is the optimum solution for short travels in the city.
‘Rafa’ is an entrepreneur who believes in social and environmental projects. Rafa and Ofir are friends for many years and this is how Rafa was introduced to “TReGo” and joined-in as Co-founder and chief of financial operation.
Zak Friedrich Wesche
Marketing superman, 16 years International Sporting Goods Experience
“True innovations are complex in the making, but easy to understand and use.”
The Idea of TReGo Started in 2012 as an academic project, ever since we invested a lot of time and resources to further develop the initial prototype (called s-cargo at the time), wrote a PCT, China and Taiwan approved patent and established a company to realize our dream.
During the last years we came across different challenges and researched for solutions, we modified our design to meet our own and international standards.
here you can see a little bit of the development process and the thoughts behind it: